Get your copy here Two Components of the Buyer Utility Map It’s composed of two axes: along the horizontal axis is the buyer experience cycle, and the along the vertical axis are the utility levers. It outlines all the levers companies can pull to deliver exceptional utility to buyers as well as the various experiences buyers can have with a product or service.” It “…helps to get managers thinking from a demand-side perspective. You’ll also get so see some real-world examples of how companies are using it to deliver value to their customers.īut first, what is the buyer utility map? ![]() In this article, you’re going to learn what the buyer utility map is and how you can find hidden opportunities in your industry. ![]() Along with the strategy canvas, this tool helps you uncover opportunities that everyone else is taking for granted. Buyer utility map is a tool from the Blue Ocean Strategy that allows you to visually map out the entire buyer’s journey against certain criteria.
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